The ultimate challenge laid in the fact that Daimler needed an agile single source of truth, that would allow the aggregation and correlation of data coming from 27 systems (both in-house and external systems).
At Daimler Mercedes we believe the future of mobility is electric. Because of the advances in battery technology and great consumer acceptance we have been heavily pushing in electric vehicles. For this Daimler has set up a digital technologies division called CASE to incorporate connected cars, autonomous driving, car sharing and electric vehicles.
One of the tasks of the new department was to prepare the markets and regions for the launch of the electric vehicles. Edin Causevic as head of Sales Management and Sales Operations was responsible for the masterplan covering 64 different topics. This included what needed to be done in the showroom, what the customer needs to know or what needs the salesman to know. All of this to ensure that everyone was ready for the launch, including customers, retail and management.
One of the most challenging topics that needed to be addressed was the pricing model. This needed to be changed because the margins on electric vehicles are much lower than on a normal car. To resolve this an objective pricing model was needed that could take all the relevant factors into consideration while managing the interest of the consumer, the dealers and the head office.
While working on introducing the all new Mercedes Benz electric fleet, the CASE division (Connected, Autonomous, Shared, Electric) was tasked with developing a Sales Manager Support Platform. Doomed by an 18-month unsuccessful trial and error approach, Daimler had to turn to a fully evolutive platform that could solve their ongoing challenges but simultaneously accommodate for future requirements. The foreseen objective of this platform was to enable sales managers around the world to make accurate decisions when releasing new pricing models or introducing sales campaigns based on specific market parameters. The ultimate challenge laid in the fact that Daimler needed an agile single source of truth, that would allow the aggregation and correlation of data coming from 27 systems (both in-house and external systems). In parallel, the platform needed to monitor and report all relevant competitor data, coming from 6 pre-defined competitors. Once all the disparate data sources were centralized, Daimler needed to digitally model sales processes that would introduce an algorithmic approach to decision making.
Prior to establishing a strategic relationship with Keross, Daimler’s challenges were:
The developed sales manager support tool enabled sales managers to make the right decisions in terms of defining the pricing, within seconds.
Keross was able to demonstrate the achievement of the first milestone in less than 2 weeks. Ikon integrated the 27 systems, structured all the required data to be fed into the algorithm and created a library of visual outputs. This enabled the experts to review and enhance the algorithm in real time. The second milestone comprised of delivering a multi-tenant Sales Manager Support Platform, through which all sales related decisions would be taken. The sales managers profited from having all key parameters available at their fingertips, allowing them to make very informed decision when deciding on the final amount to be introduced as a sales discount.
The entire solution was successfully delivered remotely by Keross’ experts, without any face-to-face workshop to maintain low cost.
Now, Daimler benefits from a 2% saving in the total discount budget while achieving an ROI in under 6 months.
The results of the pilot phase in the US showed a savings potential of 2 percent discount budget a year, which is a massive number and hundred times the return on the investment.
Edin Causevic. National Manager, Sales Operations, Mersedes
Green Group Global is a US Department of Defense andDepartment of Security licensed government contractor. It specializes in Private, Personalized & Corporate Security services with a focus on risk mitigation, litigation management and surveillance. It operates across 5 continents and employs 3,000 staff.
Mercedes-Benz Daimler is one of the biggest producers ofpremium cars and the world's largest manufacturer ofcommercial vehicles. Headquartered out of Stuttgart Germany and ranked 24th on the global Fortune 500. Daimler employs 290,000 staff with a dealer network of more than 1,000 worldwide.
Revolutionizing Fee Estimation: The Bid Model Solution for Centralized, Transparent, and Streamlined Bidding Processes
Datacenter One is a technology and service provider that provides certified data centers, location and connectivity services in Germany.
More than 20,000 large projects of Atkins, a well-known British AEC company, worked with separated management processes, resource planning and solution testing. Low compatible systems and manual reporting were used. Ikon allowed Atkins to integrate in real time data from finance, ERP, management, HRMS, CRM, and many sources, creating a “single source oif truth”, dashboards, resource management, trend and discount analysis, and more. Atkins is one of the a architecture and engineering consultancies responsible for designing some of the most iconic buildings in the world.
Aecom is one of the largest multinational engineering and infrastructure consulting firms, partnering with clients to solve the world’s most complex challenges. Headquartered out of the United States, it operates across all continents with 86.000 staff and is ranked 189th on the global Fortune 500. It delivers professional services throughout the project lifecycle, with projects spanning from transportation, water, new energy and environment in both the public and private sector.
Atkins is one of the leading architecture and engineering consultancies responsible for designing some of the most iconic buildings in the world. The industry is under pressure with increasing competition, low margins and relative high risk. To survive and grow, the industry needs to modernize while driving productivity through agility and innovation in order to win bids, improve margin and offer new services.
Amadeus is one of the top travel technology companies in the world helping travel companies connect to the travel ecosystem. Amadeus builds critical solutions that help airlines and airports, hotels and railways, search engines, travel agencies, tour operators and other travel players to run their operations and improve the travel experience.
The explanation how automation can benefit professional services businesses in six ways: increasing efficiency, reducing errors, improving customer satisfaction, enhancing collaboration, enabling scalability, and gaining competitive advantage. It also introduces Ikon, a platform by Keross that automates data orchestration and enables digital transformation for various industries. The automation is not a threat, but an opportunity for professional services businesses to grow and thrive.
Digital transformation can be costly. Learn how to follow five essential rules to stay on time and budget. This article discusses common mistakes and offers strategies for successfully transforming your business.
Is the AEC industry broken? The discussion about a growing view that the current Architecture, Engineering, and Construction industry operating model, relied upon all over the world for the delivery of infrastructure, is broken. Success in the AEC industry is now measured in isolation by each federated entity in the supply chain. Sharing data and using technology is the key to changing the landscape.
The introduction of the concept of data orchestration, which is the process of integrating, managing, and analyzing data from various sources and systems. It explains how data orchestration can help businesses achieve digital transformation and data-driven decision making, as well as improve data quality, security, and governance. It also relates data orchestration to the author’s personal experience of ordering a latte, and how it can enhance customer satisfaction and loyalty.
The criticism of the low-code/no-code (LC/NC) development trend as a convenient distraction that does not address the real problems of software development. It argues that LC/NC platforms are limited, costly, and risky, and that they create more complexity and dependency than they solve. It also suggests that the true solution is to empower developers with better tools and practices, and to adopt a data-driven approach to software engineering.
Data orchestration is more than just a new buzz phrase. Learn how Keross uses its solution, the Ikon Platform by Keross, for business operations integration and illumination. Read about how Ikon platform automates routine tasks, predicts upcoming issues, and provides user analysis and reporting in easy-to-understand visual panels.
